BackerKit Launch Email List Policy

All email lists uploaded to BackerKit Launch are reviewed to confirm that every recipient agreed to receive emails from you. We may pause sending or suspend an account until the source of a list is confirmed. This protects recipients, protects sender reputation for all BackerKit users, and keeps sending compliant with anti-spam law.

By uploading a list you confirm the following.

• Every recipient opted in to receive emails about your project or brand.
• For recipients in the EU and UK, consent was given before the first email and you can show when and where it was given.
• Your emails will comply with CAN-SPAM and other applicable law, including an accurate sender, a non-deceptive subject line, a physical mailing address, and a working unsubscribe link.
• Uploading a list does not send confirmation emails, and an email address already on your account will not be added twice.

Purchased or third-party email lists are not permitted.

Our email list policy prohibits uploading purchased, acquired lists, or lists in which the members did not knowingly opt into future communications. Uploading a list that was given to you by another project creator would be prohibited as the members of this list did not opt into communication for your project.

Your account may be temporarily suspended during review to determine if an uploaded email list is legitimate.

You may receive an outreach from our team if we suspect the email list that you have uploaded violates these guidelines. If this happens and you are prevented from sending out an email campaign, please be sure to reply to any communications from the BackerKit team as soon as possible to ensure a timely review.

Your use of BackerKit Launch must not include any of the following prohibited items or activities:

• Emails that violate the CAN-SPAM act or other anti-spam regulations
• Offensive material (e.g., hate speech, calls to violence) or any content that promotes harm, discrimination, bigotry, or intolerance towards protected or marginalized groups
• Pornography and other mature content depicting nudity or explicit sexual acts.
• Substances or products that are illegal, banned, or regulated (e.g. alcohol, narcotics, tobacco, paraphernalia, pharmaceuticals) and any medical practices, claims, treatment, equipment, or related paraphernalia
• Content that is, in our sole discretion, materially false, inaccurate, or misleading in a way that could deceive or confuse others about important events, topics, or circumstances.
• Weapons (e.g., knives, explosives, firearms), replicas of weapons, and weapon accessories
• Equity offers, returns on investment (ROI), money-processing, annuities, credit services, or cryptocurrencies
• Contests, coupons, gambling, raffles, or any activity with an entry fee
• Animals, livestock, produce, or any regulated food or drink items

Should your project include items or activities not mentioned here or that you are uncertain about, or may be subject to more specific regulations, we encourage you to contact us at trustandsafety@backerkit.com before starting your project.

Communications that infringe on intellectual property rights are not permitted.

We do not allow any products or services that directly infringe or facilitate infringement upon the trademark, patent, copyright, trade secrets, proprietary or privacy rights of any third party. This includes the sales or distribution of music, movies, software, or any other licensed materials without appropriate authorization.

You can read more about BackerKit’s approach to the Digital Millennium Copyright Act (“DMCA”) and copyright infringement in our Terms of Service.

BackerKit may suspend or terminate your account if you send a Campaign, create or manage a Site, or otherwise distribute any Content that we determine, in our sole discretion, to violate these guidelines.