How do I insert an image into a Launch email?

Adding an image to a Launch email is not required. In fact, we recommend not adding one in most cases to keep your message nice and short. Emailing your list should feel like emailing a friend.

However, when done correctly, an image in your email can help boost its effectiveness.

The key to using images in email marketing is to create an emotional impact. The right images convey the right message, grab one’s attention, and make people take the desired action.

The image you use in your emails must be relevant to the body of the email. Everything must be relevant, from the subject line to the call to action. When the image is relevant, the text makes more sense.

Launch uses a Rich Text Editor, and you can use the 'Edit Toolbar' to add images by clicking the 'Paperclip' Icon.

If you need to link the image somewhere else (again, not required), you can create a clickable image inside the email by inserting a <url> tag into the caption area of that image. Here is what it will look like when you are setting things up:

Image size is automatically responsive to various screen sizes, meaning BackerKit will auto-resize the image depending on if someone opens their email on their phone, tablet, or desktop. It does max out at 540px in width for desktop, but typically you want to upload an image that is slightly larger than that for hi-res screens. We recommend testing your Launch emails to make sure images look good in all formats.