Requesting a Page Review - Approval to Launch

Once you are ready to set your Crowdfunding project live, you must request a review for your project from our team. This process can take two to four business days, so make sure to plan ahead! Before submitting for review, we ask that your project passes a few checks to ensure you are ready.

Below are more details on how to pass each check:

Set Up Your Profile
All creators must build out their own profile in preparation for participating in our community. To pass this check, you must complete your profile with a public facing name or company name, image, and bio.

Connect with Stripe
BackerKit processes payments between creators and backers via Stripe. We require this to be set up properly before accepting any pledges. You can set this up in the Stripe section of your project admin dashboard.

Verify Your Identity
All creators must pass identity verification before launching a project on BackerKit to ensure safety for our creators and backers. You can complete this process in the Identity Verification section of your project admin dashboard.

Check whether your country is supported. If you are experiencing any issues completing your identity verification, contact our team, and we can assist you further.

Gather Enough Project Followers
To maximize the success of your upcoming project, it is crucial to have enough followers who may convert into backers once your project goes live. To pass this check, your project’s Likeliness to Fund status must be at least ‘Somewhat Likely’ (≥ 30%), meaning you need followers totaling at least 30% of the pledges required for successful funding.

The exact number of followers you need will depends on the funding goal and estimated average pledge amount that you’ve set for the project. To help gauge your readiness, we determine a "Likeliness to Fund" status based on your followers-to-pledge-needed ratio, using historical data from past BackerKit projects:

  • Highly Likely (> 1.0)
  • Fairly Likely (0.5 - 1.0)
  • Somewhat Likely (0.3 - 0.5)
  • Not Likely (< 0.3)

Your project will pass this check if its Likeliness to Fund status is any category other than "Not Likely" (< 30%).

This metric helps you understand how close you are to securing enough backers on day one. If your project does not pass this check, we recommend focusing on growing your follower count to increase your likelihood of success. By ensuring you have a strong base of interested supporters, you set yourself up for a more successful crowdfunding campaign.

Import Your Past Projects
To ensure the success of your upcoming project, we require that your previous projects be imported into your Launch account so that all your existing fans are messaged about your project on day one. You can import your previous projects by following these steps.

If you are a first time creator, you will not be able to pass this check. Not to worry, contact our team, and we can assist you in overriding this step.

Build Your Campaign
All creators must have completed the following project setup:

  • Project image
  • Project description
  • Project title
  • At least one story section
  • At least one pledge level

If you run into any issues passing check before submitting for review, feel free to email crowdfunding@backerkit.com

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