Creating Informational Pledge Questions

Creating pledge questions that include a 'Thank You' along with additional helpful information for navigating the survey cuts down on backer confusion regarding pledge rewards, campaign add-ons, incentives or other freebies, and shipping fees. 

At a minimum we recommend having at least one ‘thank you’ question with key information.

We recommend sorting your pledge questions so that the "thank you" question will appear to your backers as the final pledge question. This will help guide them through the next part of their survey.

How to Create Info Pledge Questions:

  • Below you will find example wording you can copy/paste for each question (edit as needed)
  • Create this as a multiple choice question with a single answer
  • For the question answer we recommend something like “Got it!” or “I understand, thank you!”
    • Or re-confirm important info, like "I understand shipping will be added and charged later."
  • Once you create the question & answer, you will need to assign it to the appropriate pledge levels by scrolling to the bottom of the page, selecting each level, and hitting apply.

Tip: Using HTML when setting up pledge questions is optional if you want to add formatting to your questions. Without HTML, all the text will turn into one single block. Using basic HTML can help create line breaks, bold text, italic text, etc...check out common options here.

Example Pledge Questions to Copy/Paste

Pledge Question for No Reward Pledge Levels:

Thank you for your support! You are in the No Rewards Pledge level.

<br><br>

If you'd like any rewards from this campaign, please select extra items from the upcoming add-ons page!


Assign this question to: Any pledge level that does not receive any type of reward


Pledge Question for Reward Pledge Levels:

Thank you for your support! Your pledge level items are already in your cart.

<br><br>

Feel free to add extra items from the upcoming Add-ons page! If you purchased add-on items through the original campaign, you will confirm these on the next page.

<br><br>

Note: If you qualified for any of our freebie Incentives (Returning Backer, Early Bird, etc) these have already been added to your order.


Assign this question to: Any pledge level that comes with a reward (digital or physical).


Pledge Question for using Charge Shipping Later:

<br> Please note, in order for us to provide you with most accurate rates, shipping fees and taxes will be added in at a later time in the future. <br>

<br><br>

After the fees are added in, you will be notified via a campaign Update as well as through an upcoming charge notice email from BackerKit <br>before<br> we charge cards for shipping. Thank you for your understanding!


Assign this question to: Any pledge level that comes with a physical reward -or- has access to physical add-ons, if the project is using Charge Shipping Later.

Note: Informational pledge questions do not require SKUs, and you can ignore any warning you may see prompting a SKU to be added.

Pro Tip: Pledges questions require HTML for correct formatting

  • We have already included HTML as needed in the example questions above 
  • You can also add HTML to your other pledge questions if you wish. Here are some common uses:
HTML to Use What It Does How to Use
<br> New line enter text here<br>
<br><br> Enter line break enter text here<br><br>
<b> Bold text <b> enter text here</b>
<strong> Important text <strong> enter text here</strong>
<i> Italic text <i> enter text here</i>
<a + href= + </a> Hyperlink a word (ex. "here") <ahref="site.com">here</a>

Example of how a pledge question will appear in the survey

Without HTML added:

With HTML added:

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