How is my audience responding to my campaign?

You can check the charts below to understand where your project's conversion rate ranks amongst other projects launched on BackerKit.

Visits-to-Followers

Followers-to-Pledges

Is your teaser page optimized to help turn your visitors into followers?

If you’re finding your teaser page isn’t converting views to followers as well as you’d like, there are a number of things you can try: 

• Clarify what kind of updates followers can expect to see, and at what cadence
• Provide follower-only-content 
• Offer a pledge incentive for backers who follow first and then pledge
• Provide social validation via polls/trivia/streaming/updates that engage your existing followers

If your teaser page is above the 50th percentile, you may still be able to reach a higher tier of performance by improving your teaser-page game! You can always get in touch with the team at BackerKit for more ideas and information. 

Is your campaign communicating well to your fans? 

Before your campaign is live, there are a few things that may help you set up for a great pledges-by-followers conversion rate: 

• Provide an incentive for followers who pledge 
• Set up weekly updates / engagement so followers are ready to pledge on day 1
• Get  feedback on pledge levels before launch and ensure there are no major pricing surprises
• Set up stretch goals that improve the overall offering of the campaign to provide reasons a follower should “back now” rather than waiting until after the campaign

While your campaign is live, you can: 

• Offer new stretch goals available to backers, to improve the campaign offer
• Optimize for followers returning to the page 
  • Emails
  • Streaming
  • Trivia / Polls
• Enable pay-in-four for the more expensive pledge tiers to make it easier for followers to commit to backing the campaign 

For more tactics on how to set up a campaign that maximizes your pledges-by-followers conversion rate, you can always feel free to get in touch with the BackerKit team.