Reservation Funnel on BackerKit Crowdfunding
In crowdfunding, we know that the bigger the launch, the bigger the campaign.
So what if you had a new way to maximize your pre-launch audience and excitement while activating and rewarding your most eager fans?
The new BackerKit Pre-Launch Reservation allows creators to offer backers the ability to reserve exclusive pledge terms or rewards prior to a campaign’s launch by making a small deposit on the BackerKit Launch Party page.
Your backers get early access to special offers while creators, like you, get to:
- Grow and activate your audience in pre-launch phase
- Boost audience intent and their likelihood to pledge
- Identify your most engaged fans
- More accurately set strategic funding goals ahead of launch
- Keep track of conversions from pre-launch to launch all on one platform
BackerKit Pre-Launch Reservation is fully integrated into BackerKit Crowdfunding and is only available for all BackerKit Crowdfunding campaigns at no additional cost.
Pre-Launch Reservation is currently available in beta, and creators who have tried it are seeing compelling results: World’s Largest RPG found that followers who made pre-launch reservations were over 12x more likely to pledge than those who did not reserve.
👉 Ready to try? Reach out to our team to enable beta feature - Contact us!
How it works
- In pre-launch, you offer the reservation reward on your Launch Party page (e.g. FREE dice with your $1 deposit)
- Fans place a small deposit (e.g. $1–$5) to reserve their spot and their perk
- At launch, fans return and pledge with their reward automatically added to their cart for easy checkout
BackerKit Pre-Launch Reservation is a powerful expansion of our existing pre-launch features, like BackerKit Launch Party, which help turn your fans into campaign followers, and those followers into backers.
By adding a Pre-Launch Reservation to your Launch Party page, you give your fans a chance to extend their support one step further and signal a stronger commitment to pledge once your campaign goes live.
Since Pre-Launch Reservations are powered end-to-end on BackerKit, the experience is seamless. Your backers can follow, reserve, and pledge to your campaign all in place – and you can track pre-launch activity to post-launch conversions all on the BackerKit Crowdfunding platform.
💡 Read more about our NEW Reservation Funnel on BackerKit's Blog!
Setup Steps
- Launch Party must be enabled to use the Reservation Funnel
- After our Creator Success team has enabled the feature, you'll need to setup the Reservation Funnel Incentive.
- Create the Incentive Item first from your Items Page.
Navigate to your Incentives page and create the Pre-Launch Reservation incentive.
Reservation Example
Reserve Now — Get a FREE Mystery Bag! 🎲
Reserve your pledge for $1 and reserve a free mystery bag with your order!
🎲 A full set of dice
🪙 A collectible coin
🎒 A premium dice bag
🐉 BONUS: A special single d20 from the Boss Dice set!
Get a free Mystery Bag when you reserve the World's Largest Dungeon today! To receive this offer, simply place a $1 deposit, and you will be locked in as a VIP. Then, when you back the project on Backerkit, you'll receive a free Mystery Bag (MSRP $19)
Why Are We Asking for a $1 Reservation?
It helps us more accurately forecast demand and production before we launch. This means less risk for us and more exclusive bonus opportunities for you!