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What do the emails that are sent to my backers look like?
Types of emails sent to backers
Survey Reminder Emails
Survey Status Change Emails
Upcoming Charge Email (Charge Shipping Later) — manually sent via Staff Action
Your Payment Info Is Needed Email — manually sent via Staff Action
Confirm Shipping Address Email
Final Shipping Address Reminder Email
Survey Payment Emails
Credit Card Has Been Successfully Charged Email
Rewards Status Emails
Pre-Order Emails
Pre-Order Credit Card Has Been Successfully Charged Email
Pre-Order Credit Card Errored Email
Survey Email
This email is sent when you send surveys to your backers. They will receive an email with a unique link to their survey.
If you added a Survey Deadline date, the date will be included in the email as "Survey Deadline: XX/XX/XXXX". It is removed from reminder emails if the deadline has passed.
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Reminder Email
Backers that do not respond to the survey will receive reminder emails automatically from the first 30 days that you send them their survey invite email. For more information, see Best practices for backer communication.
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Reminder emails will look exactly the same as the Survey Email, except with a slightly different subject line:
Reminder -- Response needed to deliver your reward for [Project Name]
Survey Confirmation Email
This email is sent when a backer clicks on the confirm button at the end of their survey. If they update their survey later, they will receive another email of their updated information.
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Final Lock Down Email
This (optional) email is sent when you lock down orders.
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Subject: Last call to update your order for [Project Name]
Hi [Backer Name],
Looks like [Project Name] is about to lock down your order!
This is the last chance to update your order and add any add-ons.
If you need to update your order, please make any final changes here.
Thanks!
Credit Card Has Been Successfully Charged Email
This email is sent when you attempt to process credit cards that your backers have entered in BackerKit to pay for such things as add-ons, missing shipping or any other funds they may owe.
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Subject: Your payment has been processed for [Project Name]
Hi [Backer Name],
Please check the project updates page on [crowdfunding platform] for the latest information, including estimated shipping dates.
Credit Card Errored Email
This email is sent when you attempt to process credit cards that your backers have entered in BackerKit to pay for such things as add-ons, missing shipping or any other funds they may owe. If the credit card is declined, the backer will receive this email asking them to update their credit card. Once the backer updates, the system will attempt to process the card again.
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Subject: Your payment has failed for [Project Name]. Please update
P.S. We're not the bank or the phone company—you're not in trouble! We understand that minor glitches like this happen, so if you need any help sorting things out, just contact us. Thanks for being with us!
[Project Name] is proudly using BackerKit to manage backer rewards, information and happiness :)
Your Payment Info is Needed Email
This email is sent to backers who are missing Payment info on confirmed surveys.
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Subject: Your payment information is needed for [Project Name]. Please update!
Hi [backer name],
Thanks again for supporting [Project name]!
We noticed that your payment information is missing in our system. [Project name] will be charging for shipping costs later, and it's important your information is complete before this happens so you can receive your rewards promptly. Please update your payment information (here)[survey link]. It only takes a second!
NOTE: This email does not mean your items are shipping soon, or that you will be charged for shipping soon. Expect another email from us when it's time for shipping!
Thanks again for your support,
[Project Creator Name]
Charge Shipping Later - Upcoming Charge Email
This email is sent if you have the Charge Shipping Later feature enabled. They will receive this email 2 days before their cards are charged.
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Subject: You have an upcoming charge for [Project Name]
Hi [backer name],
[Project name] is about to charge for the remaining balance on your order. They will charge [balance owed] on your card [last 4 digits of card] in the next few days.
This is your last chance to check if your information is correct. You can do that (here)[survey link].
Please check the (project updates page on [crowdfunding platform])[link to project updates page] for the latest information, including estimated shipping dates.
Thanks again for your support,
[Project Creator Name]
Paypal Payment Email
This email is sent if you have the Paypal payment feature enabled for your backers, and your backers add funds via Paypal. They will receive this email that their payment went through.
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Subject: You increased your pledge for [Project Name]
Now you can add add-ons, or cover any shipping credits, by completing the rest of your BackerKit—and if you already have, you are all set!
Survey Incomplete Email
This email is sent when you attempt to lock an order, but there is missing information they need to confirm before they can move to the next stage or process their credit cards if they owe additional funds.
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>>And/or this message appears if a backer has not pressed the Confirm button on their survey:
Your order is still incomplete. Confirm it here.
Final Shipping Address Reminder Email
BackerKit has an optional feature that allows you to send an email letting your backers know they can make last minute updates before you completely lock shipping address and get ready to ship.
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Subject: Last call to update your shipping address for [Project Name]
>>This message appears to the backer if address is complete:
[Address Line 1]
[Address Line 2]
[Project Creator Name]
Confirm Shipping Address
This email is sent when you finalize your backers' shipping information so you can continue to the shipping stage!
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Subject: Please confirm your address for [Project Name]
>>This message appears to the backer if address is complete:
>>This message appears to the backer if address is incomplete:
Tracking Number Email
This email is sent when you press the 'Send Tracking Notification' button.
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Subject: Your items for [Project Name] have shipped!
Hi [Backer Name],
Thanks!
[Project Creator Name]
Digital Download Email
This email is sent when you click the button to notify your backers there is new digital content to receive.
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Subject: New Digital Content for [Project Name] on BackerKit
Hi [Backer Name],
[Project Creator Name]
Request Login Email
This email is sent when a backer enters their email address to [Your Project].backerkit.com to retrieve their survey.
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Subject: Recover your BackerKit account
Hi [Backer Name],
Pre-Order Confirmation Email
This email is sent when a pre-order backer has created an order.
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Subject: [Project Name] Order Confirmation
[Address Line 2]
Pre-Order Credit Card Has Been Successfully Charged Email
This email is sent when you attempt to process credit cards that your pre-order backers have entered.
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Subject: Your payment has been processed for [Project Name]
Hi [Backer Name],
Pre-Order Credit Card Errored Email
This email is sent when you attempt to process credit cards that your pre-order backers have entered. If the credit card is declined, the pre-order backer will receive this email asking them to update their credit card. Once the backer updates, the system will attempt to process the card again.
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Subject: Your payment has failed for [Project Name]. Please update
P.S. We're not the bank or the phone company—you're not in trouble! We understand that minor glitches like this happen, so if you need any help sorting things out, contact us. Thanks for being with us!
[Project Name] is proudly using BackerKit to manage pre-orders and customer happiness :)