What should I say in my email and landing page for BackerKit Launch?

BackerKit Launch will generate emails and landing pages for you with pre-written copy--what works best is if you customize it. The more of your own personality you can show through your writing, the more responsive your backers will be. You can also customize your landing page to include additional content to get previous backers excited about your upcoming project. 

Let's take a look at our recommended email campaigns and what you should consider adding for the email and landing pages :

Before Launch

Get your existing fans excited about your upcoming project and have them ready to pledge on day one.

📅 Send this before you launch your project and your project is still a draft.

• Email
  1. Include your project launch date and platform
  2. Mention incentives for backing on day 1
• Landing Page
  1. Encourage backers to "commit early" to your project
  2. Tell backers why they should pledge on day 1
  3. Add images/gifs that showcase your project
  4. Talk about your pledge levels
  5. Share your campaign video
  6. Tell the backstory of your project

Before Launch (w/ Kickstarter pre-launch page)
Get your existing fans excited about your upcoming project and have them ready to pledge on day one by following your project on Kickstarter.

📅 Send this before you launch your project and have a Kickstarter pre-launch page.

• Email
  1. Include your project launch date and platform
  2. Mention incentives for backing on day 1
• Landing Page
  1. Encourage backers to "click notify"
  2. Tell backers why they should pledge on day 1
  3. Add images/gifs that showcase your project
  4. Talk about your pledge levels
  5. Share your campaign video
  6. Tell the backstory of your project

What kind of incentives can I send to my backers?

• You can give BackerKit Credit or a digital/physical reward (such as a pin or sticker pack).
• BackerKit Credit can be redeemed by backers after your Kickstarter or IndieGoGo crowdfunding project is over, and you send them a BackerKit Survey. In the survey, backers who add additional items can redeem the BackerKit Credit amount they were offered.
• We suggest giving backers at least $1 BackerKit Credit. This discount will be given to backers will be from your total profit from the additional items are you selling.
• If you give an incentive, (and after your crowdfunding project ends) remember to let your Success Representative know that you used this feature, and apply the incentive so backers redeem it in their survey.

At Launch
Announce exclusively to your existing fans and get them in on your Early Bird specials.

📅 Send this right as you launch your project.

• Email
  1. Include your project launch date and platform
  2. Include why it's important for you to receive feedback
• Landing Page
  1. We recommend skipping the landing page and send your backers directly to your project page.

After Launch
Remind those that were interested in your project but haven’t pledged yet that you're still counting on them.

📅 Send this 2 days after you launch your project.

• Email
  1. Tell backers that your project is now live and they can start pledging
  2. Let backers know why they're receiving this email
• Landing Page
  1. We recommend skipping the landing page and send your backers directly to your project page.
  2. Mention any early bird offerings

Project Ending
Remind your fans that they only have a limited amount of time left before your project ends.

📅 Send this 2 days (48 hours) before your project ends.

• Email
  1. Tell backers that they only have a limited amount of time left before your project ends
• Landing Page
  1. We recommend skipping the landing page and send your backers directly to your project page.
  2. Remind your members why they should pledge now
  3. Mention any stretch goals you've reached, or are trying to reach