How do I let my mailing list know about crowdfunding?

If you are sending an email campaign to a manually imported list in BackerKit Launch, you may have a large group of folks that do not know how crowdfunding works or have never pledged to a project on a crowdfunding platform. We recommend providing them with a brief introduction to the platform before you launch your project so that they will be more likely to pledge to your project.

Note: It’s best to modify the messaging below to fit your specific project/platform. Try to use verbiage that you know might resonate with your existing audience profile. The message below is meant to be used as a template so you can get started!

Possible template to share on your landing page or email about Kickstarter:

What is Kickstarter?
Kickstarter is a crowdfunding platform where we can accept pledges (or pre-orders) during a specific funding period to reach a funding goal to help turn our ideas into reality. The more support our project gets, the better we'll be able to make our product be a huge success.

I've never used Kickstarter before. How can I get started?
If you’re new to Kickstarter or to crowdfunding, the best way to learn more is to browse around on and check out all of the cool projects. This is where creativity happens!

How do I make a pledge on Kickstarter?
Pledging on Kickstarter is safe and easy! Once the project is launched, click the green “Back this project” button on the page to get started. You’ll need to have a Kickstarter account to pledge, which you can create if you don’t have one yet

When do I receive my reward?
If you support a project on Kickstarter, you’ll get an inside look at the creative process, follow along with the manufacturing process, and will be notified when the rewards are shipped out to everyone that pledged. Kickstarter is not a store, so make sure to note the estimated delivery date on your pledge, as it may be a few months before you receive your reward.

The above information is particularly useful to send before you launch your project so that your potential backers are ready to pledge when you launch.

In addition, you can also encourage folks to follow your project on the crowdfunding platform prior to launching by setting up your pre-launch page.

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