How to sell Add-ons during your Campaign

Why Use Add-ons

We've seen that add-ons can increase your overall amount raised, which can bring you to a higher average order value as well as help you hit stretch goals during the campaign. You can even sell add-on items from previous campaigns if you still have them in stock!

How to Set Up Add-ons

To set them up, navigate to "Add-ons" on the sidebar and click "Create A New Add-on." Give the add-on a clear title, a price, and a short description. We recommend you include an image (dimension should be at least 600 × 600 pixels), and "save."

You have the option to "Feature" an add-on which will place a "Featured" badge on the item (we recommend featuring one or two add-ons, but not every add-on). This acts as a second layer of social proof and can help drive conversions. You also have the option to "Hide" an add-on (useful if you only have a limited stock of a given add-on and you're getting close to that limit).

Best Practices

Add-on Dos

• Set up your main item as an add-on, in case folks want more than one!
• Use short, concise descriptions and clear images. Communication is key.
• Post an update about your add-ons, or do a community achievement to unlock a new add-on. Have your backers participate!

Add-on Don'ts

• We don't recommend that you set up add-ons that are upgrades or customizations (example: "Add $10 for a gold-foil cover"). Because the add-on is a separate item than what comes in their pledge level, it will be difficult to reconcile this when it comes time to fulfill.
• If you have a ton of variants of a particular add-on (example "color"), you don't need to set up a separate add-on for each variant. Backers can choose their color in the pledge manager after the campaign.

Please note: if you used add-ons during the crowdfunding campaign, these will automatically import into the pledge manager after your project ends.