How to Set Up a Group-Collab Event on BackerKit

Congratulations on hosting your Group-Collab event on BackerKit! This article will go over everything you need to set up your event from start to finish. 

As a creator admin, you can now set up the event page. Once it is ready, please submit for a review by contacting crowdfunding@backerkit.com. A representative from BackerKit's Trust & Safety and Success teams will go over the entire setup and will provide feedback before approving and publishing the event page. 

Once published, the event page will be visible through BackerKit.com, specifically in the COLLECTIONS menu on the left hand side of the homepage as well as in the Group-Collabs section. 

Before the event page can be published, be sure to fill out the following sections in your admin event dashboard. 

1. View Collection - You can use this link, located at the upper left corner of the event page to view how the event page looks like as you build it out.
2. Dashboard - You can use this page to review stats across the event at a quick glance before and after the event goes live.
3. Projects - You can use this page to manage who participants in the event as well as their progress in terms of setup.
4. Collabs (optional) - You can use this page to manage project cross-collab partnerships within the event.
5. Event Incentives (optional) - You can use this page to list out any incentives that will be offered to backers for participating in the event. Example: FREE Limited Edition Booktopia 2024 Black Metal Bookmark if backers back 5 projects within the event. Another example could be an Early Bird incentive for backers who back X number of projects within the first 48 hours. If backers qualify for the event incentive, they will see the free incentive applied to their pledge automatically. You can add one event incentive or as many as you like. 
6. Settings - You can use this page to set up the details of the event.

Settings - Basics: Using this page, you can update the Name for your event, add a Start/End Dates which will not only be displayed on the event’s public page once but also will be used to schedule all projects’ launches to start and end at the same time. In the Description field, please describe the event in detail, mention incentives with images that are offered to backers, as well as any conditions that backers need to meet in order to qualify for the event incentives. Example: *Only pledges to physical reward tiers or main digital offerings qualify towards earning these FREEBIES. Please refer to individual campaigns for unlock requirements. In addition, be sure to upload an event Logo which will be used both when highlighting the event on the Highlighted Card spot on the Homepage and to track Backer’s pledges in the event (see image below).

You can also add an icon is an image that is used for the progress bar in the event so it can be as simple as an emoji that represents the event.

Lastly, Primary Color and Secondary Color will be used throughout the app to highlight the event, including in the progress bar (see above image), event tag, and outline of the Flair Board. 

Settings - Story Template - You can use this page to add a template that every participating project in the event can use to share/talk about the event on their campaign pages. This is a good place to provide a uniform look and language to speak to the event for all participating projects. Click here for sample templates from previous group-collabs (see tabs). 

Settings - Social Share - You can use this page to customize the image and description that will be displayed on social media when the collection link is shared. Provide a Short Description and Social Media & Mailer Image. Example from Pintopia 2024 can be found here. 

Once your event is ready for review and for publishing, please email crowdfunding@backerkit.com.