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6 Actions to Take for Group/Cross-Collab Campaigns
Congratulations for running a group/cross-collab campaign! To maximize the visibility of your special collaboration with your Partner Creator/s and to increase backer pledges for both/all of your campaigns, we strongly recommend applying the following best practices to your campaign.
- Backer Community Communication (When to take this action: Pre-Live)
We recommend sharing about your special group/cross-collaboration with your community in advance of the campaign’s launch. You can do so by highlighting the group/cross-collaboration:
- On the Teaser Page /Launch Party Page
- In every Launch emails (Click here for Sample Email Templates and Examples)
- Group/Cross-Collab Story Section (When to take this action: Campaign Build)
We recommend setting up a group/cross-collab story section to highlight your special collaboration. In the section, be sure to call out the collab incentive, who qualifies for it as well as how they will receive it if qualified. Example 1, Example 2
Sample Copy:
I am super excited to cross-collab with“Name of Campaign by “Creator Name”! Back this campaign and the “Name and Link to Partner Campaign” campaign before both campaigns end to receive a special, exclusive, free “Name of Incentive”! The Name of Incentive” will be added to backers' carts after the campaign ends. [Insert image of cross-collab incentives]
Note for Group-collabs: The story section may be provided by your Group-Collab admin.
- Project FAQ (When to take this action: Campaign Build)
We recommend adding a FAQ to your Project FAQ section to highlight your special collaboration.
Sample Copy:
How do I qualify for the cross-collab incentives?
Back this campaign and the “Name of Partner Campaign” campaign before both campaigns end to qualify for our special cross-collab incentives. Note, group/cross-collab incentives will be offered only during live campaigns (not to pre-order store backers).
How do I qualify for the group-collab incentives?
Back this campaign and the other campaigns in "X" Group-Collab to qualify for our special collab incentives. Note, group/cross-collab incentives will be offered only during live campaigns (not to pre-order store backers).
- Promotional Banner (When to take this action: Campaign Build/Live Campaign)
We recommend using the Promotional Banner feature to highlight group/cross-collab incentives.
Sample Copy:
Back this campaign and “Name and Link to Partner Campaign” to receive free incentives.
Back this campaign and other campaigns in [Name and link to "X" Group-Collab" to receive free incentives.
- Product Updates (When to take this action: Live Campaign)
We recommend keeping backers and not yet backers up-to-date with campaign progress including highlighting the group/cross-collaboration with your Partner Creator/s. In every project update, be sure to be sure to shout out your group/cross-collab partner/s and the collab incentives. Click here for Sample Email Templates and Examples.
- Creator Backer (When to take this action: Live Campaign)
We recommend pledging your support to your Partner Creator/s once their campaign/s go live. As a result, BackerKit will notify your Followers via email which effectively brings more eyes to your Partner Creator's/s' campaigns.