6 Actions to Take for Cross-Collab Campaigns

Congratulations for running a cross-collab campaign! To maximize the visibility of your special collaboration with your Partner Creator and to increase backer pledges for both of your campaign, we strongly recommend applying the following best practices to your campaign.

1. Backer Community Communication (When to take this action: Pre-Live)

We recommend sharing about your special cross-collaboration with your community in advance of the campaign’s launch. You can do so by highlighting the cross-collaboration: 

• On the Teaser Page /Launch Party Page
• In every Launch emails (Click here for Sample Email Templates and Examples)

2. Cross-Collab Story Section (When to take this action: Campaign Build)

We recommend setting up a cross-collab story section to highlight your special cross-collaboration. In the section, be sure to call out the cross-collab incentive, who qualifies for it as well as how they will receive it if qualified.  Example 1, Example 2 

Sample Copy: 

I am super excited to cross-collab with“Name of Campaign by “Creator Name”! Back this campaign and the “Name and Link to Partner Campaign” campaign before both campaigns end to receive a special, exclusive, free “Name of Incentive”! The Name of Incentive” will be added to backers' carts after the campaign ends. [Insert image of cross-collab incentives] 

3. Project FAQ (When to take this action: Campaign Build)

We recommend adding a FAQ to your Project FAQ section to highlight your special cross-collaboration. 

Sample Copy: 

How do I qualify for the cross-collab incentives?  

Back this campaign and the “Name of Partner Campaign” campaign before both campaigns end to qualify for our special cross-collab incentives. 

4. Promotional Banner (When to take this action: Campaign Build/Live Campaign)

We recommend using the Promotional Banner feature to highlight cross-collab incentives. 

Sample Copy: 

Back this campaign and “Name and Link to Partner Campaign” to receive free incentives. 

5. Product Updates (When to take this action: Live Campaign)

We recommend keeping backers and not yet backers up-to-date with campaign progress including highlighting the cross-collaboration with your Partner Creator. In every project update, be sure to be sure to shout out your cross-collab partner and the cross-collab incentives. Click here for Sample Email Templates and Examples.

6. Creator Backer (When to take this action: Live Campaign) 

We recommend pledging your support to your Partner Creator once their campaign goes live. As a result, BackerKit will notify your Followers via email which effectively brings more eyes to your Partner Creator’s campaign.