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You Just Launched! Now What?
Congratulations on launching your campaign on BackerKit Crowdfunding. 🎉
Now it's time to strike while the iron is hot, and keep the momentum going! To ensure that you have the best campaign possible, check out the following checklist with actionable recommendations:
✅ Send Emails
Sending emails to your audience is the #1 proven way to get more backers. For ideas on what to send, check out this resource.
When: Mimimum of once a week
🔥 Tip: BackerKit Launch will automatically filter out followers who have already pledged.
✅ Engage Your Backers
Project Updates - Key to keeping the momentum going while keeping backers informed. For update ideas, check out this resource.
When: Minimum of once a week
🔥 Tip: Project updates will notify everyone following your project, and you can choose to notify your Launch members as well.
Discussions - A proven way to increase engagement — respond to your backers' discussions, and feel free to start threads of your own.
When: Minimum of once a week
🔥 Tip: Start a thread for handling support questions, or use them for stir-the-pot statements like “a hotdog is not a sandwich!” Make it fun!
Polls - Ask backers questions that might change the course of the campaign, or get a read on what they like most/what they’d like to see more of. Check out this resource for ideas.
When: Once a week, or even daily
🔥 Tip: Attach polls to project updates to garner the most reach.
Achievements - These are goals that you can set up that backers can help "unlock." Check out this help doc for more on how to leverage this tool!
When: Set them up on day 1 of campaign OR add new ones when Achievements are unlocked.
🔥 Tip: These could include “Facebook shares," backer counts, or good old fashioned Stretch Goals.
🎉 To see how other creators used engagement tools to make their campaigns shine, check out this help doc! 🎉
✅ Stay Active on Social Media
Now that your campaign is live, you’ll want to post frequently and consistently during your 21/30 day campaign. Posts should be thoughtful, eye-catching, provocative, intriguing, informative and above all, fun!
When: Daily
🔥Tip: Set up a unique ref tags for each post to track what content is getting the most traction.
We are here to help, so let us know if you have any specific questions at crowdfunding@backerkit.com.