How to Track Visits and Pledges for your Live BackerKit Crowdfunding Campaign

From your Campaign Page, click 'Manage My Project' in the yellow bar at the top of the page which should automatically take you to your Crowdfunding Dashboard under "LIVE STATS." This page will show you which traffic sources your audience is visiting from. You'll also be able to view your various ref tags (if they've been clicked on) listed as the "Source", along with how many visits, checkouts, and pledge dollars resulted from each ref tag.

How to create custom referral tags

Setting up ref tags for your live crowdfunding project is just as important as setting them up for your Teaser Page. This allows you to see which of your posts are converting the most pledges (ie. is it the one where you mentioned the freebie? Or the one where you showed your game being played IRL?).

When setting up your project, click View this project in the top left corner:

Then, copy the URL and add ?ref=your-ref-tag-here to the end of the URL. Test that the URL works and points to your project. Now, use the new/longer URL with the ref tag in whatever post you're creating. Every unique post should get its own ref tag for best results.