How to track visits and pledges for BackerKit Crowdfunding

When your project is live, click "Manage My Project" and navigate to the "Dashboard" under "LIVE STATS." Here, you'll be able to see where traffic to your page is coming from. You'll also be able to view your various ref tags (if they've been clicked on) listed as the "Source" along with how many visits, check outs, and pledge dollars resulted from each ref tag.

How to create custom referral tags

Setting up ref tags for your live crowdfunding project is just as important as setting them up for your teaser page. It'll allow you to see which of your posts are converting the most pledges (is it the one where you mentioned the freebie? Or the one where you showed your game being played IRL?).

💥 When you're able to track which of your posts are getting the most traction, you can focus your efforts and pour more energy/money into the type(s) of content that are producing results.

When setting up your project, click View this project in the top left corner:

Then, copy the URL and add ?ref=your-ref-tag-here to the end of the URL. Test that the URL works and points to your project. Now, use the new/longer URL with the ref tag in whatever post you're creating. Every unique post should get its own ref tag for best results.

💥 Note: Ref tags will drop attribution in a number of situations, so they shouldn't be used as a perfect measuring stick!