What are add-on bundles?
Add-on bundles are great for many uses:
- If you want to offer 'pledge levels' as add-ons
- If you want to offer a volume discount on add-ons if backers purchase a certain amount of items
- If you want to offer items that ‘complete’ a set of pledge level rewards
- If you want to ensure that ‘core’ items need to be purchased in order for backers to purchase ‘supplemental’ items
Bundled add-ons can be offered to your campaign backers and to late backers who pledge through the BackerKit pre-order store. This help article goes over how to adjust add-on visibility.
How to set up ‘pledge levels’ as bundled add-ons?
If the pledge rewards do not require backer selection, you can set up an add-on and add all relevant SKUs directly in the add-on.
If there are pledge rewards that require backer selection for up to 3 option categories (e.g. size, color, fabric), you can set up ‘variants’ within the add-on to collect the backer’s selection.
For example, the $50 pledge level comes with 1x Board Game and 1x T-shirt. Backers are required to select a size, color and fabric for the T-shirt and the Board Game doesn’t have options.
You can set up variants with up to 3 option categories within each add-on. Using the SKU column, you can add the SKU for each t-shirt option available (size, color and fabric) AND the SKU for the Board Game.
If there are multiple pledge rewards that require backer selection (for example, a t-shirt with three option categories plus a board game edition in standard and deluxe), you can forgo the variants feature altogether and instead set up an add-on question per reward that requires backer selection with all available options. Be sure to apply relevant add-on questions to the bundled add-on. Click here to learn more about add-on questions.
How to set up bundled add-ons for volume discount?
If you are offering a discount (price or shipping fee) if backers purchase a certain amount of items, you can bundle them into one add-on.
For example, you want to offer a discount on book bundles, if backers purchase all 5 editions together and do not require backer selection.
Note: if backer selection is required for one of the covers (e.g. standard cover or deluxe cover), then, delete the SKUs from SKU section and instead, set up ‘variants’ and add all 5 sections for each variant.
If backer selection is required for all 5 covers, you want to set up 5 add-on questions and apply it to the bundled add-on.
Volume discount bundle add-ons are perfect if you had a retailer pledge level during your campaign or want to offer retailer only bundles via BackerKit pre-order store. Check out this help article to learn more about pre-orders.
How to set up bundled add-ons that complete a set of pledge rewards.
If you wanted to offer the items that backers can purchase to complete the set of their rewards, for example, you want to give an opportunity for backers to get all items from All-In pledge levels, you can set up a bundled add-on with the remaining items and make it visible to the relevant pledge level.
For instance, the All -in pledge level comes with Board Game, Variant A, Variant B, Variant C, Variant D, Variant E and a T-shirt and you want to offer an add-on that would be equivalent to to All-in pledge level rewards to $50 Board Game and T-shirt pledge level backers.
You can set up a bundled add-on, containing all 5 variant covers at $50 and make it only visible to $50 EARLY BIRD - Board Game + T-Shirt pledge level.
Alternatively, you can enable ‘pledge level switching’ so backers can upgrade their pledge level. Check out this help article to learn about the different types of upgrades you can offer in BackerKit.
How to set up ‘bundled add-ons’ to ensure that ‘core’ items are purchased in order for backers to purchase ‘supplemental’ items?
If you are requiring backers to purchase certain items before they can purchase others, you want to set up bundled add-ons.
For example, you can require backers to purchase Board Game in order for backers to purchase a T-shirt by setting up a bundle add-on with Board Game and T-shirt in one.
You can set up variants with up to 3 option categories within each add-on. Using the SKUs column, you can add the SKU for each t-shirt option available (size, color and fabric) AND the SKU for the Board Game.