Segments allow you to split your backers into smaller groups and then perform actions on those groups. You can split or segment your backers into smaller groups to organize them based on specific criteria, such as their pledge level, the add-on items they purchased, whether they completed their survey, the region where their order is shipping, or by a variety of other factors.
Important: Segments are static—they don’t update automatically. They’re a snapshot of your backers at the moment the segment is created.
As more backers meet the requirements for the segment or as backer criteria changes, you can refresh your segment to update it or create a new segment based on the same criteria.
Pro Tip: Splitting your backers into segments makes managing your project easier regardless of its size.