Frequently Asked Questions


Marketing

I haven’t launched my campaign yet, can BackerKit Marketing promote it before launch?

We know lead generation before you launch your campaign is a big need for many creators. We recommend signing up for BackerKit Launch, where you can create a landing page to collect emails, test the strength of your email list, and send your previous backers and email list unlimited targeted emails before and during launch.

You should also read how you can do lead ads yourself for a Kickstarter campaign, written by one of our very own performance marketing experts.

I haven’t launched my campaign yet. How do I know if BackerKit Marketing will be a good partner for me once I launch?

Our marketing service isn’t always the most cost-effective way to get more pledges and after years of experimenting with all kinds of projects, we only take projects on where we feel we can make a positive impact. 

Generally speaking, we are not able to work with:

  • Projects in the following categories: Comics, apparel, pet, kids, eco-friendly, watches, food, toiletries, consumables, or outdoor games
  • Creators that have never run a crowdfunding campaign before with fewer than 500 subscribers to their email lists
  • Creators with a track record of previous campaigns with less than 1,000 backers
I have launched my campaign. How do I know if BackerKit Marketing will be a good partner for me?

Our marketing service isn’t always the most cost-effective way to get more pledges and after years of experimenting with all kinds of projects, we only take projects on where we feel we can make a positive impact. 

Generally speaking, we work with:

  • Projects NOT in the following categories: Comics, apparel, pet, kids, eco-friendly, watches, food, toiletries, consumables, or outdoor games
  • Funded projects
  • Projects that have raised at least $50,000 from organic sources
  • Projects that have at least 10 days left 
How does pricing work for BackerKit Marketing?

BackerKit covers the cost of ads, and you reimburse us once you receive your funds from Kickstarter after your campaign has finished. We charge a 15% commission on Kickstarter’s tracked pledges.

Why don’t you work with campaigns that have raised less than $50,000?

Paid marketing is always going to be a risk — performance is never guaranteed. After testing marketing with campaigns that have raised less than $50,000, we found it's too risky. We advise against running ads unless you've already raised at least $50,000 and are on your way to much more.

We require a healthy budget commitment to optimize and test ad performance and want to make sure our customers can afford this. In no world do we want you to end up spending your funding and be stuck with marketing debt for ad spend! You have a great campaign, and we want to ensure your success.

If you want to learn how to make your ads perform better, check out our free guide. It’s written for creators gearing up to launch, but the same rules apply to a live campaign.

BackerKit Marketing won’t be a good fit for me, do you have any advice for what I can still do while my campaign is live?

Do you have an email list already? How many times have you messaged them? Are they already familiar with crowdfunding? We have seen the power of email lists time and time again, and usually estimate around 5% of the people on a high-quality email list will become backers. 

You can sign up for BackerKit Launch to test the strength of your email list. Our software is able to detect who on your email list already has a Kickstarter or Indiegogo + BackerKit account, this is important because this will give you an idea of who has pledged to one of your campaigns before and who is more likely to pledge again.

Using Launch, whether you’ve run a campaign before or not, you can then send unlimited targeted emails to your list and previous backers that haven't yet pledged, and if any of your fans don't know what crowdfunding is, it will help to explain that and how to back your project.

Also, you can measure the effectiveness of each of your marketing efforts by using Kickstarter and Indiegogo’s custom referral tags to figure out which marketing tactic is driving the most pledges. Pair that with BackerTracker and you’ll be able to see if your project is on track to meet its funding or stretch goals. If you are familiar with Google Analytics, Kickstarter and Indiegogo have a way of connecting that to your account so you can check page view traffic from various sources.

If you want to learn how to run ads or make your ads perform better, check out our free guide. It’s written for creators gearing up to launch, but the same rules apply to a live campaign.

My campaign finished, can BackerKit Marketing promote it now that it’s over?

We only advertise live campaigns because we specialize in marketing for crowdfunding campaigns. However, BackerKit offers pre-order stores to keep raising funds and attracting new backers after the campaign finishes.

Sometimes backers miss the crowdfunding campaign, but with these stores, you can still accept late pledges with minimal effort. You can drive backers to your pre-order store directly from your campaign page or embed it on your website. You can do your own advertising to the pre-order store, but we do not provide marketing for preorder stores at this time.


Pledge Manager

What is BackerKit? How can you help me?

Before and during your campaign, you can sign up for BackerKit Launch for free to test the strength of your email list as you work on it. Our software is able to see who on your email list already have Kickstarter accounts, which will make them more likely to pledge, and for $99 you can send unlimited targeted emails before and during launch. Once you've launched, you'll be able to see in real-time who's pledged and retarget those who haven't.

After your campaign ends, BackerKit works with you to

You can read more about all that we do here.

BackerKit survey demo

You can go through a demo of our survey here where you will see it's like an e-commerce check-out experience.

Do I need to apply for BackerKit's pledge management service?

No, there is no application process. You can sign up once your campaign is live here.

Sign up for BackerKit’s pledge management service

We're happy to have you on board!

What's next?

  • You can create your account here once your campaign is live
  • Complete the steps on the sidebar. Make sure to use the Item Generator to configure all your reward and add-on items. It will create your items (also referred to as SKUs), pledge questions, and add-ons in one go to save time. You can view a Tutorial Video on the Item Generator.
  • Read and bookmark the Getting Started Guide for step-by-step instructions on setting up your project in BackerKit. This will be your guide to getting your project up and running and sending out surveys to your backers in no time!
  • Last step before getting surveys out is the Setup Review - this will be triggered by completing every step on the sidebar and may take a day or two, so make sure to plan that into your timeline. A member of our team will go through your setup and send back any questions or recommendations before your project goes live in BackerKit.
Coupon codes

BackerKit allows you to use coupon codes. You can read more about it here.


Shipping

Charging shipping after my campaign through BackerKit

Yes, you can charge shipping after your campaign, and we recommend it. We offer a variety of ways to charge for shipping, you can read more here.

Calculating taxes/VAT

In BackerKit, you have the option to set up a tax rate, this is entirely up to you and your needs. We are not accountants and cannot give tax advice, but if you want to set this up we do provide the tools.

If this is something you are going to be using, it is important to make sure that backers know they will be responsible for tax in BackerKit, this helps alleviate confusion and frustration for backers.

Calculating shipping costs

We don't estimate shipping costs as we are not a fulfillment company, that is something you'll have to do on your own or with a fulfillment company. If you're unsure where to start, here are our partners.

BackerKit Postage is a self-service option if you're shipping yourself from the USA. Everything around shipping is managed within BackerKit (buying postage, setting up packages groups, printing labels, etc.) and you can use USPS's Shipping Calculator from within BackerKit. This tends to be the most seamless option if you are fulfilling in-house. You can learn more about BackerKit Postage here.

If you're not using it, you'll have to plug in your own numbers into our system, and then shipping costs will be automatically calculated for your backers.

You can read more about shipping here.

Is BackerKit a fulfillment center? Can BackerKit pack and ship my rewards?

We are not a fulfillment center, but we do offer BackerKit Postage as a self-service option if you're shipping yourself from the USA. Everything around shipping is managed within BackerKit (buying postage, setting up packages groups, printing labels, etc.) and you can use USPS's Shipping Calculator from within BackerKit. This tends to be the most seamless option if you are fulfilling in-house. You can learn more about BackerKit Postage here.

We also have direct integrations with many fulfillment companies and a variety of exports for those we don't have integrations with. You can read more here. Additionally, if a fulfillment company you're using is on Shopify, you can use the Shopify integration to push from BackerKit > Shopify > fulfillment software.

Digital rewards distribution

Yes, you can easily distribute digital rewards with BackerKit. You can read an overview here and in more detail here.


Pricing

BackerKit’s pledge manager

You can find BackerKit’s pledge management pricing on our pricing page. If you used us before, you may remember the one-time setup fee which has been removed in order to make our tools accessible to all creators.

What is the campaign fee?

The campaign fee is how much you've raised once the campaign ends, the number that is on your Kickstarter or Indiegogo page.

What is the transactional fee?

The transactional fee is based on any funds raised through BackerKit such as add-ons, pre-orders, shipping, etc.

BackerKit Launch

It is free to sign up and get powerful data on your backer list. If you would like to send email campaigns to your list, there is a $99 activation fee per project. No email limitations or other fees.


First-time creators

Buying an email list

BackerKit does not sell email lists, and we strongly suggest you build your own email list instead. Purchasing lists does not work for crowdfunding as the people on those lists often don't know what crowdfunding is and they didn't sign up for your list in the first place.

Buying an email list has very poor effects because

  • You'll violate GDPR
  • You will have a very low open and conversion rate
  • If your email is marked as spam too many times, it'll affect your deliverability (meaning you can't send more emails), and this is likely because none of the people will have consented to signing up for your email list
  • It doesn't constitute actual interest and engagement with your project, which can only be achieved through organic email list building
Building an email list

You can check our resources on building your email list:

Can I launch on Kickstarter and Indiegogo at the same time? How do I choose a crowdfunding platform?

There are successful projects on both platforms but creators typically don't run on both at the same time. After Kickstarter campaigns finish, some creators will open an Indiegogo InDemand campaign which is basically a pre-order store, but it's not at the same time as the live campaign.

The reason it's best to choose one platform is because

  • You're splitting the amount of backers / funding you're getting, making it less likely that either project funds, rather than driving everyone to the same project
  • Since both projects will have lower funding, fewer backers will see the projects through organic means
  • Your marketing won't be as effective because you have to split time between two projects and strategies
  • It's easier for backers to have one campaign to look at than two
  • A big reason backers back projects is because they want to be early and feel special. Having your campaign on both platforms takes away this "special" feeling and makes it feel more impersonal
  • It's a bigger investment on your end for lower results
  • Fulfillment will be a logistical nightmare because you'll have two separate platforms, two separate lists of backers (and within each will already be a lot of variation), different ways of fulfilling, etc.
  • Each platform has different rules, so you have to adjust to their needs

It's up to you to decide which is the best fit for you, you can read our blog post and do additional research online to see what others say.


Resources

    Here are great ways to keep up to date with crowdfunding news, tips, and events.
  • Are you planning on launching a campaign? Sign up for our Community Newsletter, where we provide many resources, webinar content, and more in the meantime.
  • Watch our webinars on topics ranging from shipping and fulfillment to performance marketing secrets
  • Read our blog full of crowdfunding resources for every phase of the campaign
  • If you're a creator that needs help setting up your project, check out our help docs
  • If you're a backer, find your survey here
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