How to Put Together Story Sections

Your campaign page gets one shot at a first impression! Most backers don’t scroll past the top 20%, and most pledge on mobile—so use that space wisely with strong visuals and easy-to-read text.

The story sections are where you’ll showcase your product, explain its benefits, and convince backers why they should support you. A well-structured page not only informs but also inspires trust and excitement, ultimately driving conversions.

To create an engaging and easy-to-navigate page, organize your content into clear “sections,” much like chapters in a book. These sections should be accessible through a menu, allowing backers to quickly find the information they need.

Your campaign page’s aim is to convert project followers (and casual browsers) into backers, so make it count.

Pro tip: Balance visuals and text carefully! Use eye-catching graphics to tell your story, but make sure your page loads quickly and looks great on both desktop and mobile devices. Test thoroughly before launching.

Here is a short list of recommended sections along with a few tips:

Incentives, Promos, Limited Items

If you’re offering limited-time perks—like a 48-hour bonus item—create a dedicated section at the top of your story for these promotions. Include clear details and compelling visuals to drive urgency. Once the offer expires, you can hide this section to keep the page clean for new visitors.

Pro tip: If a free incentive is no longer available, you can offer it as a paid add-on post-campaign. This minimizes frustration for latecomers and adds value to your project.

What’s In The Box

Show your backers exactly what they’ll receive. A high-quality visual of your core offering should be one of the first things they see—especially if you’re not running a limited-time incentive.

Data Insight: Since lots of backers don’t scroll past the first 20% of a campaign page, place your most important information and compelling visuals at the very top to capture attention quickly.

About This Project

Now that you’ve showcased your offerings with at least one strong visual at the top of your campaign page, use this section for any additional text-based explanations. Keep it concise—long text blocks are often overlooked, so aim for brief, impactful messaging that gets straight to the point.

Pledge Levels

Provide an overview of your pledge tiers with images and descriptions. While pledge details are available in the Pledge Levels section, having them highlighted on your main page makes it easier for backers to explore their options and increases the likelihood they’ll pledge.

Pro Tip: You can hyperlink the pledge levels you display on your story section to the pledge levels themselves for easy backer navigation. For how to hyperlink images, check out this help article.

Community Achievements and Stretch Goals

Clearly outline your stretch goals to keep backers engaged. Start with a few initial goals at launch and reveal more as your campaign progresses. This creates excitement and allows you to adjust based on backer behavior.

Remember, the core idea behind a good stretch goal is to keep existing backers, incentivize them to share out the project to attract more backers, to keep the momentum of your launch going as strong as possible, and to make your awesome project even better for all. The best stretch goals benefit the entire community, not just a select few.

Pro Tip: Make sure to set these up under your “Community Achievements” section as well. More info on that here.

Add-Ons

Use a Story Section to clearly detail and showcase your plan for add-on items. Feature add-ons that complement your core product without distracting from it. Avoid unnecessary items (e.g., mugs or t-shirts) unless you’re confident they’ll appeal to your audience.

Engagement Hack: Poll your backers to find out what add-ons they want most. This not only saves time but also fosters a sense of collaboration and excitement.

Reviews, Previews, Press, What People Are Saying

Backers trust third-party endorsements. Highlight testimonials, reviews, and quotes from people who have interacted with your product or prototype. If you don’t have these yet, reach out to influencers, reviewers, or even friends and family who can provide authentic feedback.

Design Tip: Enhance credibility by including profile photos, brand logos, or video clips alongside quotes.

Shipping

Be sure to have a dedicated section to lay out your estimated shipping strategy and costs. While exact shipping costs by region can be hard to predict early, do your research and provide your best estimates. Be sure to include what regions you do and do not ship to. And be sure to note that these are just estimates and that depending on your quotes closer to shipping, the prices can fluctuate. Being honest, upfront, and transparent about your shipping costs can go a long way towards building trust with your community.

Timeline

Be sure to include a dedicated timeline section so backers can have an understanding of when they can expect to receive their product. Much like shipping, being honest, upfront, and transparent about your timeline predictions are a key factor in building trust with your community.

Pro Tip: It’s good practice to always build a buffer for yourself. If you think you can ship in January, say March or April. Backers will always prefer an update that says you are ahead of schedule rather than behind.

Our Team, Introduction, or About Me

Near the bottom of your Story Section, showcase the people behind the project. Include names, roles, and a short bio for each team member to add a personal, human touch.

Optional: Cross-Collab or Event Section

If you’re cross-collabing with another creator or participating in a group-launch event, make sure to add a story section with more information about your participation. We suggest putting this underneath your “What’s in the Box” section if applicable.

Optional: Pay Over Time Section

If you’re enabling Pay Over Time for your project, it’s useful to include a short story section with details regarding what backers should expect

Optional: Turn Off Story Section Headings

If you’re using images as section titles, consider turning off default Story Section Headings to avoid redundancy.

A strong, visually appealing campaign page is essential for crowdfunding success. High-quality images and clear, engaging copy grab attention and help backers connect with your product. A well-organized page with distinct sections makes it easy for backers to find key information, boosting conversions. Transparency about rewards, shipping, and timelines builds trust, increasing the likelihood of pledges.

While campaign pages can be edited after going live, it’s important to present a polished and professional version to your backers from day one.