The Power-Up Window: Boost Your Campaign with 8 Actions

The middle phase of a crowdfunding campaign is a great opportunity to try out new strategies and actions to increase retention of existing backers while capturing the attention of those who are still on the fence. 

Here are 8 actionable tips that you can try out today to position your campaign to end strongly on your scheduled end date: 

1. Offer Limited-Time Reward – One powerful way to do this is by rolling out a special, limited-time offer designed to excite and convert hesitant backers. Create hidden pledge tier or tiers with exclusive discounts or extra freebies, available only to a select audience. By offering a slightly discounted hidden tier, you can create a sense of exclusivity and urgency—two powerful motivators for backers. Click here for a step-by-step guide.
   • 🔥TIP: Hidden Pledge Tiers: Create private, discounted pledge tiers, adding just the right amount of value for backers who need an extra nudge. Whether it’s a unique discount, an exclusive item, or a small bonus, these hidden offers add an exciting element of a “limited-time offer” to your campaign.
   • 🔥TIP: Targeted Email Blast: Segment your audience and send a targeted email specifically to those who haven’t yet pledged. Highlight the exclusive nature of the offer with “secret” links directly to the discounted tiers. This approach not only appeals to those looking for something unique but also creates a small rush to take advantage of the offer before it’s gone.
   • 🔥TIP: Strategic Timing and Communication: This offer, timed to coincide with the mid-phase, will inject fresh excitement into your audience, rekindling the initial momentum and paving the way for a strong finish.
2. Create a new Pledge Level that combines past best sellers with your current main reward that your fans cannot resist — Offering something that is beloved by your backer community can get the returning backers to take a chance on the new offerings while getting something that they love already. If it works margin-wise, we recommend offering a discount or a returning backer incentive to make it an even better deal. 
3. Cross-Promote with Your Cross-Collab Partner – if you’re running a cross-collab campaign, now is the perfect time to brainstorm one final big push together. Consider organizing a fun live stream, a Q&A, or a post a guest update on each other’s projects. Not only does this help generate excitement, but it also encourages backers to support both campaigns.
   • 🔥Tip: Include your cross-collab freebies for backers who support both campaigns in every email and update that is sent out to backers. Check out this help doc for templates
4. Make the Best out of BackerKit Backer Engagement  – If you're not using the backer engagement tools (like polls and achievements), we strongly recommend starting. These tools help you maintain and amplify the momentum created by your current backers while allowing you to get an insight into why some folks are on the fence. 

• 🔥Tip: Create a poll or discussion for your returning backers to ask why they haven't pledged yet. Perhaps, they are looking for different designs, the price point is too expensive, etc. Knowing why early on is instrumental so you can respond and make changes to the campaign in a way that addresses their concerns so they can pledge their support before time runs out. 
• 🔥Tip: An easy way to boost your campaign’s exposure to new folks is to get current backers to share out your campaign with their communities. You can do this by setting up a 'social achievement.' This encourages backers to share your project on their social channels, helping you reach a wider audience. To set up a social achievement, check out this helpful doc. For how to use other backer engagement tools, check out this helpful doc. 

5. Ask Your Fellow Creators in Discord  – by running a campaign on BackerKit, you get access to the vibrant creator community in Discord, with many seasoned crowdfunding creators. It is the perfect place for you to ask questions, request tips on what has worked for them and what to watch out for when marketing your campaign so you can try them out on yours. 
   • 🔥Tip: To ask for and to give recommendations with fellow creators #live-campaign-tips channel and #promotion-tips if you are participating in Pintopia 2025. 
6. Find Your Audience on Social Media – Got a niche or localized rewards that only a specific community would love? Write posts, make stories, record videos, create cool content that resonates with your existing followers. There is so much to discuss with social media! Be funny, be entertaining, bring joy into their lives, and they will remember how you made them feel. 
   • 🔥TIP: Only interact with social media sites YOU love to be on. Don’t feel like you need to spread yourself thin. It’s better to double-down on 1-2 platforms you’re familiar with, rather than frantically trying to use them all. If it’s not fun or rewarding for you, it’s probably the wrong approach. 
   • 🔥TIP: Use more hashtags, and different ones. Using the same ones over and over can tire the algorithm. Don’t have too much text over photos/reels, IG likes images that are clean and pushes those to the front over ones with text. Don’t post screenshots of the campaign page. Try posting at different times of the day.
   • 🔥TIP: Search for other online communities in your product niche that can blast out your campaign to their communities on your behalf.
7. Post an Update on Your Past Campaigns – If you do not have the previous projects imported into your BackerKit launch account or not using BackerKit Launch to send out tailored messages to your backer community, you can share about this project by posting an update on your previous crowdfunding campaigns. Getting the word out to your fans is the most important thing to do now, it doesn’t really matter what medium it is through!
   • 🔥TIP: BackerKit Launch is included for free for all projects launching on BackerKit. Click here to learn more. 
8. Run Your Own Paid Ads – Ever curious about running your own ads? We have resources that you can use to give it a go:

• Crash Course in Crowdfunding Marketing & Advertising
• Performance Marketing Secrets of Million-Dollar Kickstarter Projects
• Create your campaign promotion strategy
• Asset Recommendations For Your Marketing Campaign
• Expert Tips to Promote Your Crowdfunding Campaign 

With these 8 actions coupled with well-timed email blasts to your backer community, you can drive backers off the fence and strengthen your community’s enthusiasm. These tailored recommendations have been proven to increase engagement for current backers and elevate mid-phase activity, ultimately boosting conversions and reinforcing your campaign’s appeal.